What if we could make saving our planet whilst maintaining society and economies seem like a good idea? I think we can. I reckon all the rhetoric techniques that basically convince you to drink the koolaid of consumerism can be used to make people to be better humans. I think we can use all the brainwashing techniques used in advertising and branding to convince people to change their ways.
So for starters, since sex sells everything else on the planet, why not try to use it to sell the planet? Do people need to buy into sustainability to feel invested? Do we need to sell it?
Does earth need a sexy voice and a slinky dress?
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