Did you know that qantas shaved $90,000 off their annual spend by removing one olive from every salad they served? Did you know that you are more likely to be killed by a donkey kick than a plane crash? Did you know know that the average person's vocabulary spans 5000 to 6000 words? Did you know that if you plonk a raisin into a glass of champagne it will float up and down continuously? I know all these useless facts and at least seven hundred kabillion more just like them!
If it's been scribed into packaging of some sort and appears to be somewhat useless, I've read it and remembered it. Is this a special set of information that will all connect and make sense come the end of times? I don't know. I doubt it. Will it come in handy at a quiz night? Probably not. Does it enrich the soul to know it? Not particularly. So why are these useless facts so memorable? Is it their system of delivery? The meme, the e-card, the inside of a bottle cap? Even the wrapper on your panty liners will offer a fun fact that you'll remember til you die. Oh joy! Now to find a decent book to read!
on mind::on blog
Tuesday 3 September 2013
Friday 9 August 2013
Looking good online
I came across this little article today, and it really got me thinking about the giant leaps that online design has taken, not just in the past decade, but even in the past year! Gone are the skeuomorphic design elements (hazar!) and finally we have a return to cleanliness. Modernity has always been great mates with simplicity, and now that we are seeing online design washing its hands of all that unnecessary complexity we can all breath a sigh of relief!
The online environment is still young, but it is finding its way. Its journey thus far has been filled with trial and error experiments in creating engaging user experiences rather than just attention grabbing with blinking gifs and blinding colours. The code that has historically held us back has really come into its own, and is permitting a designer to design rather than to settle on what can be coded in. These advances have been a long time coming, and certainly there is still a long road ahead, but it feels like online design's awkward teenage years are done and dusted - finally! It has been a relatively quick transition too, my 1986 poodle perm took years to grow out ;)
The online environment is still young, but it is finding its way. Its journey thus far has been filled with trial and error experiments in creating engaging user experiences rather than just attention grabbing with blinking gifs and blinding colours. The code that has historically held us back has really come into its own, and is permitting a designer to design rather than to settle on what can be coded in. These advances have been a long time coming, and certainly there is still a long road ahead, but it feels like online design's awkward teenage years are done and dusted - finally! It has been a relatively quick transition too, my 1986 poodle perm took years to grow out ;)
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